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Helping Good People Do More Good.

Independent web designer serving conscious companies & nonprofits.

Full-service including strategy, copywriting, web design & development.

In today's world, first impressions matter more than ever. If your website looks bad, has unclear messaging, or is hard to use — it’s hurting your growth.

I help conscious companies & nonprofits stand out with websites that impress, communicate clearly, and drive results.

  • In the Industry

    0 Years

  • Client Revenue Generated

    $0 M+

  • Projects Completed

    0 +

Portfolio

Selected Works

Global Commons Fund

A strategic platform for the Global Commons Fund, co-founded by Jonah Wittkamper (NEXUS) & Peter Schurman. Features an interactive white paper co-authored by 21 global leaders from Harvard, the World Meteorological Organization, The Ministry for the Future author Kim Stanley Robinson, and more.

See Website

River Valley Waldorf School

Pennsylvania pre-K–8 Waldorf school in a nature-rich, screen-light setting. I rebuilt the website, improved the enrollment journey and program pages to streamline inquiries, reduce back-and-forth, and improve mobile performance. Custom backend parent portal and easy content management areas for staff.

See Website

Return to The Heart Foundation

Largest native women–focused grantmaker in the U.S., supporting healing across 100+ tribes nationwide. I modernized the brand and site to clarify giving and highlight programs, attracting new funding and partnership opportunities.

See Website

Equitable Food Oriented Development (EFOD)

National collaborative advancing justice-first, community-anchored food systems. Distributed over $9.46+ to 42 community-based food system leaders since 2020. I overhauled brand, content, and site to clarify the EFOD model and help increase funding and coalition membership.

See Website

Amazon Investor Coalition

Global platform uniting investors and philanthropies to grow forest-positive Amazon economies. I produced a motion-led homepage concept on short turnaround to sharpen the narrative and attract interest from investors, funders, and allies.

See Website

Movement

Community curating intentional, sacred dance spaces with events across Hawai‘i and California; partnered with Ecstatic Dance LA and SF. I refreshed brand and website, built events architecture and streamlined event ticket flows.

See Website

People's Solar Energy Fund

Community-owned solar development across low-income communities in 20+ states. I redesigned brand and web experience and built a members-only hub serving 30+ organizations for shared tools, resources, and onboarding.

See Website

Aaron Ableman

U.N. award-winning artist and earth activist. I built a dynamic personal brand site that elevates albums, books, and appearances in a fast, mobile-first system.

See Website

Siberian Cedar Oil

Premium cedar oil brand. Developed site and brand. Launched high-conversion (11%) PDP and checkout; 172 orders and $25k GMV in the first two weeks. Built on Shopify.

See Website

Process

Strategy to Launch in 6–12 Weeks

I handle strategy, content, design, and development myself. Nothing gets lost between departments, and the vision stays coherent from our first conversation to launch.

You work directly with me the entire time. I guide us through the process at a steady pace, keep things moving forward when your attention is pulled elsewhere, and make space for your feedback at every stage.

The result is a collaborative, efficient process that produces work you feel genuinely proud of.

  1. Brand & Web Strategy

    I guide your team through two deep, focused working sessions. First, I lead you through a structured brand strategy process — clarifying your audience, your promise, your proof, your voice, and the core story that earns trust. Most clients tell me they've never gone through anything like this before, and that the brand strategy session alone was worth the investment.

    Second, we map out the full website strategy: goals, key actions, structure, content needs, and look-and-feel. We leave with the entire team aligned, crystal clear on direction, and with a foundation that accelerates everything that follows.

  2.  Content Creation

    I draft the entire site, page by page, section by section — setting the objective for each page and noting the next step we want a visitor to take. I interview your team where needed, pull from your existing resources, and refine collaboratively with you.

    Your feedback shapes the work at every step. When the words say exactly what we need them to, we lock content for the build.

  3. Design, Build & Launch

    Design and build run together in a live environment. You watch the site take shape on a private link, and we review on a steady rhythm. I bring the design and technical expertise, you bring the knowledge of your world, and we refine together until it's right.

    Then QA across devices, performance checks, final polish, launch, and a clean handoff. You get ongoing website management and support from me, plus all the training your team needs.

"It wasn't a risk. It was a terrific investment."

“I’ll be honest — picking someone who is a one-person team could feel like a risk. I was like, well, can this person actually do all of those things? He’s only one person. But he can.”

“The site that we had before was not well organized. It had kind of been built over time — it wasn’t put together with a cohesive vision.”

“It felt a lot like a labyrinth of things. You could click on something and then go down some rabbit hole and find a page that you didn’t even know existed. That’s not an ideal website design, because it made it really hard for us to effectively update it and make sure that we were communicating consistently about everything. There weren’t clear calls to action — you had to work for it to figure out how to contact somebody at the school if you were interested. We’ve gone through an evolution of governance and we’re in a really new era of the school, and the website just wasn’t reflecting who we are now. It was representing who we were ten years ago when they first started putting the website together.”

“We were getting a wild range of quotes. Bigger firms, it was like $50,000, $60,000 — and we have a tight budget. And with a bigger firm, do we want to go with somebody who’s big but we don’t know who we’re actually going to work with? The hesitations were making sure we were going with someone who was going to actually listen to us, be available to us, let us be part of the process. Being the kind of institution that we are, it’s not an easy copy-paste kind of thing. We want the website to feel like who we are. Web designers aren’t necessarily always artists. We needed somebody who was a web designer but also a good listener and a creative artist kind of person. And sensitive to nuance — because if I’m communicating about the pedagogy the wrong way, my teachers are going to be really mad.”

“I’ll be honest — picking someone who is a one-person team could feel like a risk. I was like, well, can this person actually do all of those things? He’s only one person. But he can.”

Cont.

“What I would say strikes me as something that I imagine most people don’t have — Gabriel’s got the creative design and the conceptual thinking, and all of those listening and communication skills, and then he’s also able to actually create the product, which is a very technical process, and also do all of the project management and the strategy. Those are really diverse skills to find in a single professional, and he has them all, and that’s why he’s doing such terrific work. It made the process far more efficient and effective for us.”

“Super professional. Super responsive. Terrific listener. Very proactive, very organized, super creative, very receptive to any feedback. There was a great deal of collaboration. He listened to us really carefully, and he was really receptive to our feedback about what needed to change or evolve. The end result is that we created something together, and he brought all of the tools and expertise that we really needed to get there.”

“The gentle pushing that was not bossy at all, but guiding us along through the process when our attention is divided among many things — that was really productive and great.”

“The website is really something that is reflective of who we are as a school. When you look at it with fresh eyes as an outsider, you’re like, oh, this is good design, I can find what I need, and it’s really visually engaging in a way that is the standard in website design. Before, people would look at our site and have bias — like, oh, they must not know what they’re doing because their website isn’t good. Which is kind of a silly thing to say, but it’s absolutely true. I make those kind of judgments all the time about institutions. If I pull up their website and it looks like they haven’t touched it in years, that makes me wonder about how they are at communication and whether they’re doing all the things I expect them to do as an institution. Your website instantly communicates credibility and builds parent confidence before you’re even in communication with them.”

“I feel like we have a website that gives information but also communicates on a feeling level, which is really important for us as a Waldorf school. The little details really communicate a lot — they create a feeling, which then communicates even more. I know that anthroposophically-minded parents and other Waldorf schools are going to look at that and be like, oh wow, they actually made very consistent design choices that communicate to me that they get what’s going on.”

Read More

Jennifer Sherman

Head of School, River Valley Waldorf School

Designer

Meet Gabriel

“I work with only nonprofits, conscious companies and schools because I genuinely believe in what they do. These organizations are doing work that truly makes our world better, and I’ve seen firsthand how the right digital presence can accelerate that impact. I take the time to understand each client’s world deeply, because getting the language, the feeling, and the nuance right is everything.

“I’ve worked inside and alongside conscious companies and nonprofits for many years. I also have a strong background in philanthropy and social impact. I’m the Founder and Executive Director of my own nonprofit, the Anastasia Foundation, so I know what it’s like to sit in that seat.

“Personally, I live a simple and healthy holistic lifestyle. I care very deeply about making this Earth a more beautiful and joyful place for all people. I live in the mountains of North Carolina with my wonderful wife, where I spend my free time enjoying the gifts of nature and solitude.”

Book a Clarity Call

Let’s create a plan for your new website. Book a free, zero-pressure Clarity Call with me today. Even if we’re not the perfect fit, you’ll still walk away with valuable insights, action steps, and my best advice.

Book a Free Clarity Call

Send Inquiry

FAQ

Questions and Answers

How involved do we need to be?

A

I work in a way that takes as little of your time as possible. We’ll have a few scheduled sessions, but you won’t be pulled into endless meetings. I only reach out when necessary.

Do you offer ongoing hosting & website support?

A

Absolutely. I provide industry-leading website management and support packages. I’ll keep your site fast, secure, and up to date. I’m there to support as much as you need.

We need something faster than 6 weeks.

Answer

No problem. Depending on the size of your project, I may be able to accomodate. I encourage you to book a Clarity Call with me, and we can likely work something out.

What if we have a small team or limited resources?

Answer

Many of my clients are lean nonprofits and organizations. My approach is designed to accommodate busy teams while creating as little work as possible for you.

We’re not very tech-savvy, will we be able to update the site ourselves?

Answer

If you choose, yes. All of my sites are very user-friendly. After launch, I provide training and documentation for every function your team needs, so you can easily make minor updates if you choose. If you prefer to have someone else do it and save your time, you can always rely on my website management plans for ongoing support.

Will my site meet accessibility standards?

Answer

I follow best practices for accessibility (like ADA compliance) to ensure that everyone can use your site, regardless of ability.

What platform do you build sites on, and how do they perform?

Answer

I build completely custom sites on WordPress using clean, optimized code. All of my sites are built to a very high performance standard. That translates to faster load times, better search rankings, and a smooth experience for users.