Helping Good People Succeed Online.
Independent web designer serving conscious companies & nonprofits.
Full-service including strategy, copywriting, web design & development.
In today's world, first impressions matter more than ever. If your website doesn't look good, has unclear messaging, or is hard to use — it’s hurting your growth.
I help conscious companies & nonprofits succeed online with websites that stand out, communicate clearly, and drive real results.
In the Industry
0 Years
Client Revenue Generated
$0 M+
Portfolio
Selected Works
Process
Launch Your New Site in 6–12 Weeks
You work directly with me the entire time. Communication is always clear and efficient.
I move us through the process at a steady pace. I get your feedback at every key stage.
My process is collaborative, effective, and produces a site you’ll genuinely feel proud of that generates real results.
A worldwide network of 6,000+ philanthropists with $700B+ in collective assets.
$8M+ in event registrations generated through the website, which continues to deliver results.
North America’s largest organic tree crop nursery, employing formerly incarcerated individuals.
$1.4M+ in ecommerce sales from a 1,400-SKU store I designed, built, and maintained (2020–2023).
Testimonials
Proven Track Record
"It wasn't a risk. It was a terrific investment."
“I’ll be honest — picking someone who is a one-person team could feel like a risk. I was like, well, can this person actually do all of those things? He’s only one person. But he can.”
“The site that we had before was not well organized. It had kind of been built over time — it wasn’t put together with a cohesive vision.”
“It felt a lot like a labyrinth of things. You could click on something and then go down some rabbit hole and find a page that you didn’t even know existed. That’s not an ideal website design, because it made it really hard for us to effectively update it and make sure that we were communicating consistently about everything. There weren’t clear calls to action — you had to work for it to figure out how to contact somebody at the school if you were interested. We’ve gone through an evolution of governance and we’re in a really new era of the school, and the website just wasn’t reflecting who we are now. It was representing who we were ten years ago when they first started putting the website together.”
“We were getting a wild range of quotes. Bigger firms, it was like $50,000, $60,000 — and we have a tight budget. And with a bigger firm, do we want to go with somebody who’s big but we don’t know who we’re actually going to work with? The hesitations were making sure we were going with someone who was going to actually listen to us, be available to us, let us be part of the process. Being the kind of institution that we are, it’s not an easy copy-paste kind of thing. We want the website to feel like who we are. Web designers aren’t necessarily always artists. We needed somebody who was a web designer but also a good listener and a creative artist kind of person. And sensitive to nuance — because if I’m communicating about the pedagogy the wrong way, my teachers are going to be really mad.”
“I’ll be honest — picking someone who is a one-person team could feel like a risk. I was like, well, can this person actually do all of those things? He’s only one person. But he can.”
Cont.
“What I would say strikes me as something that I imagine most people don’t have — Gabriel’s got the creative design and the conceptual thinking, and all of those listening and communication skills, and then he’s also able to actually create the product, which is a very technical process, and also do all of the project management and the strategy. Those are really diverse skills to find in a single professional, and he has them all, and that’s why he’s doing such terrific work. It made the process far more efficient and effective for us.”
“Super professional. Super responsive. Terrific listener. Very proactive, very organized, super creative, very receptive to any feedback. There was a great deal of collaboration. He listened to us really carefully, and he was really receptive to our feedback about what needed to change or evolve. The end result is that we created something together, and he brought all of the tools and expertise that we really needed to get there.”
“The gentle pushing that was not bossy at all, but guiding us along through the process when our attention is divided among many things — that was really productive and great.”
“The website is really something that is reflective of who we are as a school. When you look at it with fresh eyes as an outsider, you’re like, oh, this is good design, I can find what I need, and it’s really visually engaging in a way that is the standard in website design. Before, people would look at our site and have bias — like, oh, they must not know what they’re doing because their website isn’t good. Which is kind of a silly thing to say, but it’s absolutely true. I make those kind of judgments all the time about institutions. If I pull up their website and it looks like they haven’t touched it in years, that makes me wonder about how they are at communication and whether they’re doing all the things I expect them to do as an institution. Your website instantly communicates credibility and builds parent confidence before you’re even in communication with them.”
“I feel like we have a website that gives information but also communicates on a feeling level, which is really important for us as a Waldorf school. The little details really communicate a lot — they create a feeling, which then communicates even more. I know that anthroposophically-minded parents and other Waldorf schools are going to look at that and be like, oh wow, they actually made very consistent design choices that communicate to me that they get what’s going on.”
Jennifer Sherman
Head of School, River Valley Waldorf School
"When [our website] arrived, I wanted to run outside and hug people in the street!"
Gabe did absolutely beautiful work creating a new website for the Global Commons Fund.
Starting with a new logo and graphic style guide, he created a site that compellingly showcases our new identity, mission, and value proposition.
He found numerous bright, creative, yet subtle ways to make the experience of navigating our site “pop” where appropriate. All making the most of our new graphic style.
Our website includes a challenging feature – an extensive white paper that we display section by section. He built a beautiful structure to accommodate it, both the current version and any updates going forward.
We couldn’t be happier with the result. When it arrived, I wanted to run outside and hug people in the street!
Peter Schurman
Co-founder, Global Commons Fund | Founding Executive Director, MoveOn.org
"A brilliant visual and narrative strategist...who delivers superb work."
Gabriel is a brilliant visual and narrative strategist, an invaluable thought partner and listener, and a top notch project manager who delivers superb work on time.
I felt like Gabriel really cared about us and our work. I enjoyed his calm and happy demeanor. I felt like he knew what he was doing and had real experience to draw from.
Beautiful work, as we expected, and super insightful narrative lens.
A cut above any I’ve worked with. He had strong opinions AND listened and adapted. I think our new site will bring a 1,000% increase in our credibility, 1,000% increase in the joy/cohesion of our members, and huge contribution to people’s understanding of the need and the vision for this work.
Julie Quiroz
Strategy Partner, Birth Center Equity
"It was a smooth process thanks to his excellent communication skills."
I definitely recommend working with Gabriel. He did a great job with our website design and it was a smooth process thanks to his excellent communication skills.
In the beginning, we didn’t have a lot of time to improve our website and we were not sure how much time it would take to get a new website. We got a recommendation from an ally organization to hire Gabriel. During the process, we felt supported, not judged. Appreciated his patience. Gabriel is a great listener. The strategy meetings were very helpful for us to understand what we wanted to achieve and Gabriel did a great job facilitating them.
Our new website will definitely improve our communications with our members, since we introduced the member only area. Our website now has a more professional look and it is important for a young organization like People’s Solar Energy Fund.
Ceyda Durmaz Dogan
Operations Manager, People's Solar Energy Fund (PSEF)
"He's great to work with, and we love him!"
Our new website gives credibility and confidence in our organization. I highly recommend Gabriel! He’s great to work with, and we love him!
We had absolutely no hesitations in hiring Gabriel. All of the examples of the great web designs he’s done really convinced us — plus, he had already done a website for us before!
What I loved about working with Gabriel was his big vision, and his great eye for design. He really did beautiful work!
The beauty and strength of Native Women and Girls shines in our new website.
Gina Jackson
Co-Founder & CEO, Return to the Heart Foundation
"The site he designed thrilled our entire organization and board—they absolutely loved it."
Gabriel has a deep background in food justice and truly understands how to communicate our work to funders.
Over the past few years, he’s been an amazing thought partner for EFOD—always capturing our mission and values precisely. The site he designed thrilled our entire organization and board—they absolutely loved it.
If you need a designer who really ‘gets it’ and can translate nuanced, equity-focused work into an impactful web presence, I can’t recommend Gabriel highly enough.
Monica Cadena
Communications Manager, Equitable Food Oriented Development (EFOD)
"He has a strong background in philanthropy which was a plus for me."
Hire Gabriel! He did a great job, his work is beautiful and he is responsive to feedback. I know this site is going to boost my business!
I saw his past work, and knew I had to hire him. He has a strong background in philanthropy which was a plus for me. I really enjoyed the website strategy process as well.
The best thing about working together honestly was the beautiful design he created, and him being so responsive to feedback. It was very easy working with Gabriel and I highly recommend it. I want to work with him on my next two sites.
Dominic Kalms
CEO & Founder at B Generous | President at GVNG | Philanthropist | 3x Venture Backed Entrepreneur
"We highly recommend him if you're in need."
The Global Commons Fund has a new website, expertly designed by Gabriel of Pristine.
We highly recommend him if you’re in need. The design is beautiful.
Jonah Wittkamper
Co-Founder & President: Amazon Investor Coalition, Global Governance Philanthropy Network, NEXUS
"Combining business savvy with humane purpose..."
Gabriel Miguel has been truly a Godsend, even if I was an atheist!
Combining business savvy with humane purpose, alongside a brilliant messaging, narrative and design expertise, there’s no designer I would rather work with to handle my web presence.
He has done a great job for me over many years!
Aaron Ableman
Award-Winning Artist, Author & Polymath
"It went better than expected, and delivered a beautiful result."
Thank you for a great website development experience. It went better than expected, and delivered a beautiful result.
What really convinced us to hire him was his personality, portfolio samples, and his authentic desire to serve and see the project through. He provided tremendous value and had great skills in content strategy.
Gabriel is organized, personable, and flexible. I know the new website will improve our image, and streamline our procedures. Gabriel is a very good candidate for your website solutions!
Robert William
Grand Fire Council Member, Aniyviywa Tribe / Cherrokee nation of Indians
"You will gain far more than 'just' a website."
You 100% get what you pay for. And it is a worthwhile investment to work with Gabriel. You will gain far more than just a website. You will get coaching on business, messaging & deep clarity around your business & service.
The combination of his commitment to God & the spiritual path, as well as his skill, strategies and style was what made me decide to hire him.
My favorite part of working together was his ability to listen deeply, and help me gain deep clarity on my offering, messaging and ideal client. I think this design will help streamline a lot of conversations with my leads, and increase my ability to reach more people!
Robbie Bone
Spiritual Healer & Mentor, Social Media Influencer
"I will NEVER work with another website designer ever again!"
Gabe is the man! I will NEVER work with another website designer ever again! I’ve had my fair share of disasters and wasted money. Gabe is a diamond in the rough.
He has now constructed 5 websites for me in a few short months. He works lightning fast, and I am constantly getting complimented on how professional my websites look.
Most of the websites were completed faster than I expected — I was unprepared for how quickly Gabe would construct the sites. The only time there was ever an issue he had it fixed in less than an hour.
Riley Curran
Conscious Business Serial Entrepreneur
Designer
Meet Gabriel
“I work with only nonprofits, conscious companies and schools because I genuinely believe in what they do. These organizations are doing work that truly makes our world better, and I’ve seen firsthand how the right digital presence can accelerate that impact. I take the time to understand each client’s world deeply, because getting the language, the feeling, and the nuance right is everything.
“I’ve worked inside and alongside conscious companies and nonprofits for many years. I also have a strong background in philanthropy and social impact. I’m the Founder and Executive Director of my own nonprofit, the Anastasia Foundation, so I know what it’s like to sit in that seat.
“Personally, I live a simple and healthy holistic lifestyle. I care very deeply about making this Earth a more beautiful and joyful place for all people. I live in the mountains of North Carolina with my wonderful wife, where I spend my free time enjoying the gifts of nature and solitude.”
Ready to Transform Your Web Presence?
Let’s create a plan for your new website. Book a free, zero-pressure Clarity Call with me today. Even if we’re not the perfect fit, you’ll still walk away with valuable insights, action steps, and my best advice.
How involved do we need to be?
I work in a way that takes as little of your time as possible. We’ll have a few scheduled sessions, but you won’t be pulled into endless meetings. I only reach out when necessary.
Do you offer ongoing hosting & website support?
Absolutely. I provide industry-leading website management and support packages. I’ll keep your site fast, secure, and up to date. I’m there to support as much as you need.
We need something faster than 6 weeks.
No problem. Depending on the size of your project, I may be able to accommodate. I encourage you to book a Clarity Call with me, and we can likely work something out.
What if we have a small team or limited resources?
Many of my clients are lean nonprofits and organizations. My approach is designed to accommodate busy teams while creating as little work as possible for you.
We’re not very tech-savvy, will we be able to update the site ourselves?
If you choose, yes. All of my sites are very user-friendly. After launch, I provide training and documentation for every function your team needs, so you can easily make minor updates if you choose. If you prefer to have someone else do it and save your time, you can always rely on my website management plans for ongoing support.
Will my site meet accessibility standards?
I follow best practices for accessibility (like ADA compliance) to ensure that everyone can use your site, regardless of ability.