Websites that Work for Good.
Brands that help the world usually have websites that suck.
It’s really unfortunate, but you know I’m right.
Design is hard, my friend.
A website that doesn’t understand your supporters and customers is costing you thousands of dollars a year.
Unclear messaging and confusing site layouts are potentially leaving tons of money and opportunity on the table for you.
It’s hurting your growth more than you think.
You could easily be getting 2x-5x more results from your site.
It’s time for a change.
I build websites that convert visitors with strong positioning and clear messaging.
You need to turn your website into an efficient, result-generating machine. I can help.
Nonprofits, Social Enterprises, and Conscious Companies Hire Me to
I’m fortunate to work with some of the most impactful and inspiring brands I know of.
My Simple, Proven Process.
1. Brand and Website Strategy
Our process kicks off with two essential strategy discussions – brand and website.
We use the proven StoryBrand framework to clarify your brand story, target audience(s), and effective engagement strategies, all while strengthening your brand positioning. This step is crucial in shaping the copy for your website.
Next, we delve into website strategy, aligning the team on goals, required content, and desired aesthetics. We reference various websites for visual inspiration, ensuring a clear vision for your site.
Post strategy sessions, we’re equipped with a comprehensive roadmap for your website, designed to meet your objectives seamlessly.
+ You provide: Two 1-2 hour time slots for strategic discussions.
2. Content, Design and Development
Armed with the insights from our strategy sessions, we initiate the content creation phase. A shared document outlining all the required content for your website is prepared. Here, you have the option to write the copy yourself (with my guidance and editing) or entrust the copywriting to me entirely.
Simultaneously, I immediately begin crafting the first draft of your website, starting with the homepage. You’ll receive a link to the development site for real-time progress tracking and reference.
We then iteratively revise and refine every page until we’re completely satisfied with the end result.
+ You provide: Timely feedback and revisions throughout the project.
I offer advanced, high-speed website hosting on enterprise grade Google Cloud servers, maintenance, security, updates, and post-launch support as well. Every website I host also plants trees each month. Everything you need.
+ You provide: Launch promotion and engagement with your audience.
I’ve designed for purpose-driven organizations like yours.
NEXUS is a global community founded to bridge communities of wealth and social entrepreneurship. With over 6000 Members from 70 countries, they work to unite young investors, social entrepreneurs, philanthropists to catalyze new leadership and accelerate needed political, societal, indigenous, financial, environmental, and equal justice solutions. Founded in 2011, NEXUS has hosted over 37 Summits across five continents to connect young people from diverse backgrounds and link communities that would otherwise never meet.
Planting Justice is a 501c3 nonprofit that operates the largest certified organic tree-crop nursery in North America, with 1,400 varities in stock. Sinece 2009, they have been providing living-wage jobs for formerly incarcerated people by teaching them permaculture gardening and other skills. I was approached by the PJ team to combine their old separate websites (nursery ecommerce store, and nonprofit) into one beautiful, effective, and clear website. I built a very custom ecommerce setup for their particular needs, and designed user-friendly pages for all of their content. The website currently receives 80,000+ visits and generates $50,000+ in revenue per month.
Birth Center Equity
Birth Center Equity is a 501c3 nonprofit that is creating a world where every community has access to a birth center. BCE is funding and investing in BIPOC-led (Black, Indigenous, People of Color) community birth centers at scale. In late 2020, after 6 months after incredible early success (raising nearly $1 million in funding which was distributed to 25+ BIPOC-led birth centers), the BCE team was ready to take their online presence to the next level. I strategized, designed, and developed their new site, along with guiding the team to clarify their message for their different audiences (birth center leaders, investors, and general donors). The result was a site that has positioned BCE as the strong organization they truly are, generated increased interest from potential partners and investors, and more donations.
“Gabriel is a brilliant visual and narrative strategist, an invaluable thought partner and listener, and a top notch project manager who delivers superb work on time.“
“I felt like Gabriel really cared about us and our work. I appreciated that he got things done in a very accountable way, but didn’t obsess with some hyperlinear asana-esque project management approach. I enjoyed his calm and happy demeanor. I felt like he knew what he was doing and had real experience to draw from. Beautiful work, as we expected, and super insightful narrative lens, which I wasn’t expecting. Templates and suggested wording were superb and a cut above any I’ve worked with. He had strong opinions AND listened and adapted…
“I think our new site will bring a 1,000% increase in our credibility, 1,000% increase in the joy/cohesion of our members, and huge contribution to people’s understanding of the need and the vision for this work.”
Yoga In Our City, presented by ConnectiCare Insurance
YIOC is a non-profit program providing high quality yoga instruction and wellness education for free to communities across Connecticut. They offer in-person classes in parks across Connecticut, as well as a virtual yoga studio. I was approached by the YIOC team to redesign their old website, to help convey the scale and credibility of the program, demonstrate its value to potential funders and collaborators, and create an attractive, easy to use virtual studio. We also succeeded in telling YIOC’s story in an engaging way, and clearly explaining what the program is and how to get involved to potential students.
Bold Ventures is a women-owned and led strategic advisory firm that supports individuals, families, foundations, and donor communities who are committed to eliminating disparities through relationship, repair, and the redistribution of wealth. They are working to create more racial equity in the philanthropic world. Their old website was not reflecting their new growth and how far they had progressed. I helped the team to clarify their audience and messaging, and designed and developed the new website. The new website has strongly positioned Bold Ventures as the highly competent, unique strategic advisory firm that they truly are in the eyes of all past and future clients.
Additional Recent Websites.
Movement Church – A multi-denominational interfaith organization dedicated to the unification of all people regardless of race, creed, or cultural background. Using breath, movement, and music to connect with the higher power.
Communities First – Building power across Black, Indigenous, People of Color, and low-wealth communities.
Full Spectrum Labs – An incubator-accelerator that brings people, ideas, and capital together to grow regenerative economies powered by impactful solutions.
Anastasia Foundation – A nonprofit working to turn our Earth into the pristine flourishing garden, full of happy families, that it is meant to be, of which I am the Founder and Executive Director.
I make your purpose clearly understood and drive results.
Meet the Man with the Plan
“Gabe is the man!”
“He has now constructed 5 websites for me in a few short months. His services are competitively priced, he works lightning fast, and I am constantly getting complimented on how professional my websites look. Most of the websites were completed in a week or less and the only reason they took that long is that I was unprepared for how quickly Gabe would construct the site.
“I will NEVER work with another website designer ever again (had my fair share of disasters and wasted money), Gabe is a diamond in the rough. The only time there was ever an issue he had it fixed in less than an hour.”
Conscious Business Entrepreneur and Longtime Client
Make the Right Choice for Your Business
Don’t waste your money on a solution that doesn’t work for you. A lot of designs look great. But few designers work with their clients to gain a deep understanding of their customers, the needs of the business, and how to design a website that best achieves their business objectives. Good design solves problems, and that’s my goal: find the problems you’re facing and craft a winning strategy to solve them.
Go with someone who has insider knowledge about your industry/niche. Full disclosure, this is not a “requirement”, but it’s a really good thing to have. I’ve worked in and with nonprofits, with conscious brands and entrepreneurs, and lived a holistic lifestyle for years. I have a deep understanding and passion for these worlds, I use that understanding to inform my work, and often it benefits my clients.