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Helping Good Brands Do More Good

Independent web designer dedicated to helping conscious companies & nonprofits do more good in the world.

I do everything from strategy, copywriting, to web design & development, creating work that leaves a lasting impact.

In today's world, first impressions matter more than ever. If your website looks bad, has unclear messaging, or is hard to use — it’s hurting your growth more than you think. I help conscious companies and nonprofits stand out with websites that impress, drive action, and grow impact.

  • In the Industry

    0 Years

  • Client Revenue Generated

    $0 M+

  • Projects Completed

    0 +

  • Client Satisfaction

    0 %

Portfolio

Selected Works

River Valley Waldorf School

Pennsylvania pre-K–8 Waldorf school in a nature-rich, screen-light setting. I rebuilt the website, improved the enrollment journey and program pages to streamline inquiries, reduce back-and-forth, and improve mobile performance. Custom backend parent portal and easy content management areas for staff.

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Movement

Community curating intentional, sacred dance spaces with events across Hawai‘i and California; partnered with Ecstatic Dance LA and SF. I refreshed brand and website, built events architecture and streamlined event ticket flows.

See Website

Return to The Heart Foundation

Largest native women–focused grantmaker in the U.S., supporting healing across 100+ tribes nationwide. I modernized the brand and site to clarify giving and highlight programs, attracting new funding and partnership opportunities.

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Equitable Food Oriented Development (EFOD)

National collaborative advancing justice-first, community-anchored food systems. Distributing $6.4M+ to 35 community-based food system leaders. I overhauled brand, content, and site to clarify the EFOD model and help increase funding and coalition membership.

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Aaron Ableman

U.N. award-winning artist and earth activist. I built a dynamic personal brand site that elevates albums, books, and appearances in a fast, mobile-first system.

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Amazon Investor Coalition

Global platform uniting investors and philanthropies to grow forest-positive Amazon economies. I produced a motion-led homepage concept on short turnaround to sharpen the narrative and attract interest from investors, funders, and allies.

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People's Solar Energy Fund

Community-owned solar development across low-income communities in 20+ states. I redesigned brand and web experience and built a members-only hub serving 30+ organizations for shared tools, resources, and onboarding.

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Siberian Cedar Oil

Premium cedar oil brand. Developed site and brand. Launched high-conversion (11%) PDP and checkout; 172 orders and $25k GMV in the first two weeks. Built on Shopify.

See Website

Designer

Meet Gabriel

“I’ve worked in and with conscious companies and nonprofits for many years. I have a strong background in philanthropy and social impact. I use those experiences to inform my work, and often it benefits my clients. I’m also the Founder and Executive Director of my own nonprofit, the Anastasia Foundation. I love to help good people do more good in the world.

“Personally, I live a simple and healthy holistic lifestyle. I care very deeply about making this Earth a more beautiful and joyful place for all people. I live in the mountains of North Carolina with my wonderful wife, where I spend my free time enjoying the gifts of nature and solitude.”

Process

Strategy to Launch in 6–12 Weeks

Senior-led, end-to-end process. One point of contact, personalized support, clear decisions, and tight execution.

  1. Strategy

    Two focused working sessions. First, we get crystal clear on the brand: audience, promise, proof, voice, and the simple story that earns trust. Second, we map out the website strategy: goals, key actions, structure, needed content, and look-and-feel. We leave with the entire team aligned.

  2.  Content Creation

    We write out the entire site. I draft every page section-by-section, set the objective for each page, and note the next step we want a visitor to take. I interview you where needed, pull resources from your team, and refine with you in short review cycles. When the words are clear and say exactly what we need, we lock content for the build.

  3. Design, Build & Launch

    Design and build run together in a live environment. You watch the site take shape on a private link and we review on a steady rhythm until the site is ready. Then QA across devices, performance checks, final refinements, launch, and a clean handoff. You get ongoing website management from me, and all the training your team needs.

FAQ

Questions and Answers

How involved do we need to be?

A

I manage everything from strategy to launch, so you can keep focusing  on your mission. We’ll have a few scheduled sessions, but you won’t be pulled into endless meetings. I only reach out when necessary.

Do you offer ongoing hosting & website support?

A

Absolutely. I provide industry-leading website management and support packages to keep your site fast, secure, and up to date. I’m there as much as you need, so you can keep focusing on what you do best.

We need something faster than 6 weeks.

Answer

No problem. Depending on the size of your project, I may be able to accomodate. I encourage you to book a Clarity Call with me, and we can likely work something out.

What if we have a small team or limited resources?

Answer

Many of my clients are lean nonprofits and organizations. My approach is designed to accommodate busy teams while creating as little work as possible for you.

We’re not very tech-savvy—will we be able to update the site ourselves?

Answer

If you choose, yes. All of my sites are very user-friendly. After launch, I provide training and documentation for every function your team needs, so you can easily make minor updates if you choose. If you prefer to have someone else do it and save your time, you can always rely on my website management plans for ongoing support.

What platform do you build sites on, and how do they perform?

Answer

I build completely custom sites on WordPress using clean, optimized code. All of my sites are built to a very high performance standard. That means faster load times, better search rankings, and a smooth erxperience for users.

Will my site meet accessibility standards?

Answer

I follow best practices for accessibility (like ADA compliance) to ensure that everyone can use your site, regardless of ability.

What’s your pricing?

Answer

The exact number depends on your site’s scope and complexity. During the Clarity Call, I will be able to get a good sense of the needs and scope and can provide a ballpark range.

Let's Chat

Book a free, zero-pressure Clarity Call with me today. I will give you my absolute best advice. I will never recommend something that isn’t in your best interest, and I don’t sell things people don’t need. Even if we’re not the perfect fit, you’ll still walk away with valuable insights and action steps.

Book a Free Clarity Call